This course guides you through many different methods of Opening and Closing a Sale. Discover the secrets of successful salespeople and draw out the ammunition you need to take charge of your career today.

What is the difference between selling and marketing? Selling is the ultimate destination of the marketing process, but not the whole process. Marketing involves a much bigger and wider perspective, of which selling is only a part. Marketing is the process of packaging up product features, pricing, promotions and distribution and presenting them to the market for consideration. It encompasses both the pre-sale and post sale process.



Course Outline
Course Code: 
100 hours - Access for 12 months
Statement of achievement
Lesson Structure: 
  1. Presentation and selling
  2. Communication and Conversational selling
  3. Marketing (Buyer analysis and motivation)
  4. Management (Hierachy)
  5. Helping the Product Sell Itself
  6. Know your product and pre planning.
  7. Selling made as simple as A B C.
  8. "The Opening" (getting the attention of the buyer).
  9. "Closing a Sale" (overcoming objections).
  10. Stress Management
  11. The Law of Selling
  12. Report Assessment Writing
Aims - the learning objectives of the course: 
  • Explain the importance of first impressions and learn how to develop a selling personality.
  • Explain the art of written and verbal communication in easy to understand terms.
  • Explain how to present products to potential customers and how to motivate them to buy.
  • Explain how to communicate with your managers and superiors.
  • Explain how to help your product to sell itself.
  • Explain the importance of pre-planning, observation and listening is important in selling.
  • Explain the procedure involved in selling
  • Explain how to create the right atmosphere for a sale to take place.
  • Explain how to close a sale.
  • Identify and manage stress levels in a sales situation
  • Explain the law in relation to selling.
  • Write a condensed and accurate sales report.